Social Networks

Social media, user-generated content and online communities can add a powerful interactive element to your online presentation. Sites that incorporate some form of community tools realize greater page views and ad revenue, increased user loiter time, increased return visits and higher raw numbers of visitors. GHC has an unrivaled track record in developing successful online community applications. We can design optimal presentation, build the necessary tools, and help nurture and moderate your online community.

Why Communities

Usually the topic of online communities, social networking and user generated content comes up pretty early in one of the initial discovery sessions, or even in the pitch meeting itself before we have been engaged on behalf of the client. Invariably, someone on the client side asks “why communities?” Most clients-particularly the larger media companies-are intrigued by the idea of building communities around their content properties, but at the same time they are wary of “losing control” or their brand suffering from negative commentary in the community. It’s important to recognize the legitimacy of these fears, but at the same time put the client at ease.